Pricing is often the first — and most misunderstood — part of planning hospitality during golf tournament week in Augusta, Georgia. Hospitality during tournament week ranges from basic, time-limited offerings to fully immersive experiences designed to support guests throughout the entire day and evening. Understanding what immersive hospitality includes — and why it sits at… Read more »

The term immersive hospitality is used frequently during golf tournament week in Augusta — but not all experiences described that way are truly immersive. At the highest level, immersive hospitality is not defined by a single amenity, meal, or scheduled service window. It is defined by how the entire day feels, from morning through evening…. Read more »